When shopping for automotive sound-deadening materials, two popular brands often come up, B-Quiet Automotive Sound Deadener and Noico Solutions.
While both claim to reduce noise and vibration, there are major differences in performance, and ease of installation that every car owner should know.
Let’s break down how these two products compare.
Composition and Material Quality
B-Quiet Ultimate Automotive Sound Deadener is made of pure butyl rubber with a bonded aluminum outer skin on the top side and a sticky backing on other side. When the paper backing is removed the supercharged adhesive surface forms an incredible bond to metal surfaces and ensures optimum sound deadening performance and insulation.
Manufactured in the United States in Denver Colorado.
Installation and Ease of Use of Ultimate
Ultimate is:
- 1.6mm (60mil) thick and weighs 0.35 lb./sq. ft.
- Can stretch and contour to any space or angle in your vehicle; and is available in 1-foot wide rolls in two sizes: 12 sq ft. and 50 sq ft.
- You can easily install Ultimate yourself.
A 50 sq ft. roll of Ultimate can be applied to the floors, doors, roof, trunk, and under the hood of your project.
Heat and Odor Performance
Noico Solutions Sound Deadening consists of 80 mil automotive butyl material and foil sound deadening “improvers”. While Noico has not officially stated it´s product includes asphalt, some costumers have noted thatNoico has a rubbery smell. This may be a result of having an asphalt undercoat. As we all know, asphalt is known as being less heat resistant and often releases an odor at high temperatures.
Noico claims to be manufactured in the United States, but is actually made in Russia and repackaged in the United States. Hardly supporting the local economy.
Noico Sound Deadening has a nominal thickness of 80 mil (2mm) and provides total coverage of 36 sq. ft. The automotive sound self-adhesive insultation has a total weight of 0.7 lb. /sq ft. Noico sound deadening comes in a stack of 9 sheets (sheets are folded). Each sheet is 29.5x19.5 inches in size. While Noico’s sound deadening sheets are thicker, the thickness makes it much more difficult to install. Cutting through thick rubber and the sticky residue left behind usually deters customers from this product.
A stack (9 sheets) of Noico at 36 sq ft will cost $65.99. Given all that we have learnt about Noico Solutions, this cheap product may be more useful in other applications around the house, although Noico does promote this product as a sound deadening material specifically for vehicles.
This is one of the biggest ongoing differences between the two brands.
Even in 2024–2025, some Noico users on automotive forums (like Ford Transit and Wrangler TJ) still mention tar-like or asphalt odors after heat exposure.
In some cases, adhesive softening or residue appeared under direct sunlight or near the firewall.
In contrast, B-Quiet Ultimate remains odor-free and stable at high temperatures, ideal for vehicles exposed to sun, engine heat, or long-haul use.
“Noico worked okay, but the smell when parked in the sun was unbearable.” User report, FordTransitUSAFORUM.com
